The Tuesday Folder

Sorry, You're Not Broken. Your brain is built for a different game.

Join The Tuesday Folder for weekly operational tactics, AI frameworks, and raw dispatches from the frontlines of neurodivergent entrepreneurship. No fluff. No filters. Just the actual playbook.

4,000+
Hunters subscribed
15+
Years in the fire
3
Industries turned around

The Sterling Manifesto Series

Two Books.
One System.

The Diagnosis. Then the Blueprint. Read them in order, or come in at the crisis point — either way, you're not leaving the same.

Book 01 The Diagnosis
Sorry, You're Not Broken — Book cover by Reid Sterling

Sorry, You're
Not Broken

How Your ADHD Brain Works Exactly As Designed — And Why It's the Last Unfair Advantage in the Age of AI.

The modern corporate world was built for "Farmers." But you are a "Hunter." This is the operating manual for the brain they told you was broken — and the first step in building your empire.

  • ADHD & Neurodivergence
  • High Performance
  • AI Strategy
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New Release
Book 02 The Blueprint
The Skill Bankruptcy — Book cover by Reid Sterling

The Skill
Bankruptcy

Your Expertise is Dead. Here is the Blueprint to Weaponize the Machine That Killed It.

The highly anticipated tactical survival manual for the AI economy. It doesn't just diagnose the death of the professional middle class — it gives you the exact blueprint to build a One-Person Unicorn.

  • AI Economy
  • Future of Work
  • One-Person Business
Get the Blueprint
4,000+

Newsletter Readers

15+ Yrs

Industry Experience

3

Industries Turned Around

2 Books

Published & Available Now

Reid Sterling — Author and entrepreneur

About The Author

Reid Sterling

Serial Entrepreneur  ·  Turnaround Specialist  ·  Hunter

Reid Sterling is a serial entrepreneur, turnaround specialist, and the person organizations call when the situation is already on fire. Over a career spanning multiple industries, he has operated at the intersection of disruptive vision and operational chaos.

Diagnosed with ADHD, Reid doesn't view his neurodivergence as a deficit—he uses it as a strategic weapon. Where others see liability, Reid sees the last remaining unfair advantage in an economy being automated out from under everyone's feet.

"In a world of Farmers, the Hunter doesn't adapt to the field. The Hunter burns it down and builds something better."

Through The Tuesday Folder—his weekly field dispatch—and his books, Reid shares the raw operational frameworks, AI-augmented workflows, and tactical mindset shifts that have allowed him to build, break, and rebuild across industries at a pace most operators can't keep up with.

  • Turnaround & Crisis Operations
  • AI-Augmented Workflows
  • Neurodivergent Leadership
  • High-Velocity Entrepreneurship
  • Strategic Organizational Design
  • Human Performance Systems

The Complete Works

The Library

Sorry, You're Not Broken
Available Now

Non-Fiction · High Performance

Sorry, You're Not Broken

The operational architecture behind the neurodivergent empire. How ADHD is the last unfair advantage in the Age of AI.

The Skill Bankruptcy
New Release

Non-Fiction · AI Economy

The Skill Bankruptcy

The tactical survival manual for the AI economy. Build a One-Person Unicorn from the wreckage of the professional middle class.

In Development

Fiction · Thriller

Untitled Thriller — TBD

Fiction that operates like a field manual. Subscribe for early intel when this goes live.