Join The Tuesday Folder for weekly operational tactics, AI frameworks, and raw dispatches from the frontlines of neurodivergent entrepreneurship. No fluff. No filters. Just the actual playbook.
The Sterling Manifesto Series
The Diagnosis. The Blueprint. The Takedown. Read in order or enter at the crisis point — either way, you're not leaving the same.
How Your ADHD Brain Works Exactly As Designed — And Why It's the Last Unfair Advantage in the Age of AI.
The modern corporate world was built for "Farmers." But you are a "Hunter." This is the operating manual for the brain they told you was broken.
Your Expertise is Dead. Here is the Blueprint to Weaponize the Machine That Killed It.
The tactical survival manual for the AI economy. Build a One-Person Unicorn from the wreckage of the professional middle class.
A Brutally Honest Guide to Firing Your Consultants, Bypassing the Suits, and Becoming the Most Dangerous Person in the Room.
They built a cage out of complexity. This book is the dynamite. The tactical heist plan for the modern Solo Operator who's done funding the Expert Class.
Reader Intelligence
Unfiltered dispatches from the field.
★★★★★"I've been diagnosed for 11 years and medicated for 7. This is the first book that made me want to understand the machine I'm running — not fix it, not suppress it. Reid reverse-engineered something the clinical world hasn't. I read it twice in a week."
★★★★★"I've spent 15 years running teams. I thought I understood performance. This book made me realize I had only ever understood compliance. The Hunter framework isn't a metaphor — it's an actual operating system. My output tripled. Not a typo."
★★★★★"I recommend this to every ADHD client I see. Reid doesn't just validate the experience — he operationalizes it in a way that clinical literature hasn't caught up to. The 'Attention Portfolio' chapter alone changed how I approach treatment conversations."
★★★★★"I got laid off 8 months ago. Spent 6 months panicking. Spent 6 weeks with this book. Now I'm running a one-person consultancy at 2× my old salary. That's not a testimonial. That's a direct line of causation."
★★★★★"The Anti-Commodity Positioning chapter is worth 100× the cover price. I rewrote every proposal I send. Close rate went from 40% to 71% in one quarter. People keep asking what changed. I just point at the book."
★★★★★"This isn't a book about AI. It's a book about surviving AI. Most writers in this space are describing the wave. Reid gives you the surfboard and teaches you to read the water. I've bought 11 copies for my team."
★★★★★"I fired our $18,000-a-month consulting retainer on a Tuesday. By Friday I had built replacements for 80% of their deliverables using a $200/month AI stack. The Consultant Killer Stack chapter is not a metaphor. It's a shopping list."
★★★★★"I've read every business manifesto published in the last decade. This one made me angry — and I mean that as a compliment. Sterling names the exact fraud at the center of the consulting industry and then hands you the tools to dismantle it yourself. Chapter one alone is worth the price of the book ten times over."
★★★★★"The Flood Protocol is the most devastatingly clever corporate tactic I have ever seen in print. I used it on a supplier who had been stringing us along for six months. We had resolution in nine days. I've already recommended this book to everyone I know in ops."
About The Author
Serial Entrepreneur · Turnaround Specialist · Hunter
Reid Sterling is a serial entrepreneur, turnaround specialist, and the person organizations call when the situation is already on fire. Over a career spanning multiple industries, he has operated at the intersection of disruptive vision and operational chaos.
Diagnosed with ADHD, Reid doesn't view his neurodivergence as a deficit—he uses it as a strategic weapon. Where others see liability, Reid sees the last remaining unfair advantage in an economy being automated out from under everyone's feet.
"In a world of Farmers, the Hunter doesn't adapt to the field. The Hunter burns it down and builds something better."
Through The Tuesday Folder—his weekly field dispatch—and his books, Reid shares the raw operational frameworks, AI-augmented workflows, and tactical mindset shifts that have allowed him to build, break, and rebuild across industries at a pace most operators can't keep up with.
The Complete Works
Non-Fiction · High Performance
The operational architecture behind the neurodivergent empire. How ADHD is the last unfair advantage in the Age of AI.
Non-Fiction · AI Economy
The tactical survival manual for the AI economy. Build a One-Person Unicorn from the wreckage of the professional middle class.
Non-Fiction · Solo Operator
Fire your consultants, bypass the suits, and become the most dangerous person in the room. The tactical heist plan for the modern Solo Operator.
Fiction · Thriller
Fiction that operates like a field manual. Subscribe for early intel when this goes live.